RESPONSIVE: OUGD503 STUDIO BRIEF ONE - DEVELOPED & FINAL IDEAS

To generate ideas for this brief, a mind map was constructed thinking about all the different things any person may find in their pocket or bag. A concept was also thought about, for example making it sound as if a friend is checking with another friend if they have everything, making it sound informal and chatty rather than patronising. But still impactful and getting straight to the point in as few words as possible. It was also thought to include different northern terms of endearment, to make it sound as friendly as possible, as a kind reminder rather than shouting at you. Ideas were also considered, such as road signs, as these get your attention without necessarily scaring you into doing something, or shocking you. They are also bold and to the point, which is what this poster must have to be strong. Other ideas included photographing the contents of your bag, to highlight how much expensive stuff is in there, a more image based approach.

To help get a better understanding of what people carry in their pockets, I posted in the Graphic Design course Facebook group page, asking all my fellow peers what they kept in their pockets and bag, to get more knowledge of not just what I keep in my pocket and bag, but that of others as well, as there may be very large differences.

Results:

A lot of things repeated themselves such as keys, money, pens, laptop etc, which was really helpful as this shows how common these items are to be found in people's bags, and isn't just a one off thing that only one or two people carry with them.

Initial sketches:

Initially the road sign ideas was explored, however although this would grab someones attention, it isn't all that aesthetically appealing, and could be confused with an actual road sign, or overlooked as the public may be able to tell it's a warning without reading anything.

A more typographical approach to this brief, which could result in some interesting typography experiments, however typography alone may become slightly confusing or lose impact when more detail is added.

These next two designs take a more illustrative approach, using images to produce the most eye catching aspect of the poster, to allow the imagery to portray the message instead of the text.

The last sketch was attempted to be replicated using actual things in pockets by means of photography. This was on a small scale and I attempted different layouts of the items, however it just looked a bit forced and unorganised.

The image from the sketch was replicated using a rucksack like in the sketch and larger items found in a bag, using a much more structured layout of the items to make it look more like knolling photography. Again I experimented with different layouts of the items to see which worked best, however there were still issues with positioning and it looking 'right' really.

To solve the issue with positioning I photographed each individual item so that I could arrange them digitally. This was in theory a good idea, but them the problem with scale arose and this proved too difficult to arrange using the photographs.

This is my student ID card, which you can see I have roughly traced.

This is the tracing.

The tracing above worked quite nicely, so all the other items were drawn by hand using fineliner, then photographed and uploaded to Photoshop and changed the levels to make the black outline darker and the white background more white to make it easier to image trace on Illustrator.

Image traced version.

End result, with all the illustrations image traced and arranged to appear as if they are flying out of the bag, the same as in the initial illustration.

Colour is added. I chose colours more similar to some of the previous winners, as a lot of them were more bold and used red, black and yellow colours. Red also has connotations of danger, as does yellow, which hints at the nature of this poster.

Tried the hand rendered type, however this looks too floaty and illustrative, it needs to be really bold in order to instil impact, which the hand rendered doesn't.