OUGD503 STUDIO BRIEF ONE - DEVELOPED SKETCHES AND FEEDBACK

After a break from this project to focus on other briefs, coming back to the initial sketches and digital experiments, it was clear they didn't have nearly as much impact, and perhaps more of a visually appealing aesthetic could be the route to go down.

This is a complete change from the previous poster designs, opting for a much more scripted, hand rendered type style, as opposed to structured and minimal. This was to try and make the posters appear more personal and to increase the aesthetic of them as well, rather than just being minimal. However this time is aesthetically pleasing, it really isn't appropriate for a poster to watch your stuff, and is hard to read as well, which isn't effective as drunk people won't have a chance at reading it.

Here an idea of your belongings coming out of a bag has been explored, as this could be a very visually aesthetic design, but one that could have a lot of impact if done right. Bags have been drawn for men being a rucksack and women being a small hand bag, so that there is something for everyone, and gender orientated items can come out of the bags. However thinking about it, a rucksack is quite unisex, and a lot of the items are unisex anyway such as a laptop, headphones, iPod, notebook etc. Struggling with a tag line, ideas have been written down the side to try and come up with something appropriate and effective, that doesn't sound condescending or demanding. Examples of these are "don't let your stuff fly away", "got your stuff?", and "keep an eye on your stuff".

Feedback:
Talking to a tutor in one to one verbal feedback, it was concluded that the initial digital designs that had been produced weren't as effective as they could be, and the typeface choice with the bevelled terminals doesn't create a high impact, a bolder, more brutal typeface would be more appropriate to stand out more. They thought the idea of the poster acting as a friend, telling them to make sure they have everything was an effective idea, rather than scaring the public into always clutching their belongings close to them, as it isn't as condescending, as the public know to look after their things, sometimes on nights out or when you aren't at your best, you may forget to be as careful as you should be, and a slight reminder is necessary. Although being a reminder, the posters should still have visual impact, to stand out to the public in everyday situations, and make them aware that the world isn't as safe as we may like to think it is sometimes. It was suggested to try and use the idea of road signs for the poster, as these don't make you scared, or don't shout at you, but just as a reminder to beware. They also commented that the idea of things coming out of the bag was effective, as it highlights just how much valuable things we have in your bags and pockets everyday, and this is a less aggressive approach. It was suggested to perhaps try creating really slick icon vector illustrations of each item coming out of the bag, for higher impact.
This feedback has been really useful to progress with the poster quickly and effectively, as the deadline is on the 20th, very close, so there isn't much time for complex outcomes. I will experiment with more bolder, high impact typefaces, and continue with the bag idea, perhaps starting with photography and perhaps turning those photographs into vector illustrations.