OUGD503 SECRET 7 - BRIEFING

The Rules

1. Your design must not include the artist’s name or the song title
2. Concentrate your design on what will be the front, only this will be visible in the exhibition
3. Dimensions should be 184mm x 184mm, with a 3mm bleed all the way around. That’s 190mm x 190mm in total. The bleed won’t be visible, so bear that in mind
4. Your file must be produced in CMYK so it’s set-up to be printed. Any PMS specials will be converted. Metallic or fluorescent inks cannot be reproduced
5. Your file must be 300dpi
6. Your file must be saved as either a Tiff, JPEG or PDF
7. Do try and reduce the size of your file as much as possible - 10 MB maximum
8. You can submit a sleeve design for as many of our tracks as you like, and more than one for each track
9. You must have until 23:59 GMT on 2 March 2016 to upload your designs. Late submission will not be accepted. We advise that you don’t wait till the last few minutes to upload, as the site will be busy
10. Last but certainly not least - if we email you with the good news that you’ve made it into the show please keep it a secret. It makes for a much better project!

Note: design inspiration to be 140 characters (including spaces) or less. MS Word count does not include spaces so twitter is the best way to check this. Avoid unusual characters. And remember, your artwork is priority. Keep the description simple.

All of the submissions will be reviewed by Secret 7" and our partners. Where possible we involve the musicians in that process too.

Monotype
We’ve got you exclusive access to the Monotype typeface library. Download whatever takes your fancy from Monotype’s vast catalogue of fonts and explore adding type to your 2016 designs. Click here to redeem access. Access to the Monotype typeface library will expire on 30 May 2016 and fonts are made available for use within Secret 7” record sleeve designs only.

Secret 7", brought to us by [goodness] in collaboration with Universal Music UK, Sonos Studio, and Monotype

My understanding of the brief:
To produce a design for a 7" record sleeve, for one or more of the tracks listed above. More than one design can be submitted for each track. The colour mode must be CMYK, and the scale be 190x190mm including a 3mm bleed, at 300dpi. The deadline is 23.59 on 2nd March. Any medium can be used, and Monotypes typeface library is available for use within this design. The focus should be on the front of the sleeve, as this is what will be on display in the exhibition.

Aims for the brief:
- To produce an abstract yet relevant design, as I found at last years winning entries exhibition, a lot of the designs were abstract or not directly relevant to what the track was.
- Experiment with more analogue techniques, such as paper cut, texture printing with acrylic paint or marbling.