OUGD503 COLLABORATIVE PRACTICE - FEEL GOOD DRINKS - ILLUSTRATION IDEAS

It was discussed in the last meeting that we'd all do some designs for the patterns, and I chose the still juice drink flavours to experiment with.


Inspiration:

The simplicity of this peace has a very natural feel to it, along with the vibrant colours of the lemon contrasting with the neutral colours of the surface and paper bag, this makes the lemons stand out really boldly, yet simply as well as this is the main focal point of the photograph.

The lemons appear to be printed, and this accompanied with the equal location of spread of the lemons, this gives this peace a great sense of order, whilst the simplicity of the lemons give it a pop art kind of feel.

This simple photograph was simply used as reference for the shape of the lemons.

What I have gathered from these inspiration pieces is that simplicity is the key. The real focus should be on the lemon itself, with accompanying things being simple and secondary, as otherwise things could get complicated.

Initial sketches:

Digitised designs:

The initial sketches were uploaded onto Photoshop where they are literally traced round using the paintbrush tool, then uploaded onto illustrator and image traced, to create a cleaner look.

The colour was applied by drawing shapes using the eclipse and pen tool, that were roughly the same shape as the initial sketch, and aligning it so they were slightly to the right and lower, off placed, making it look a little less perfect. Perhaps the misalignment needs to be more extreme to see it more clearly.

For the background colour I used a photograph of the Cloudy Lemon flavour, and used the eyedropper tool on Illustrator to find the right colour of the drink, to replicate the drink being visible through the pattern.

The design has worked really nicely, however there does seem to be quite a lot of cloud, whereas the emphasis should be on the lemon instead.

With two clouds, the pattern looked a bit too cloud heavy, so one of the clouds was removed from the initial sketch, to see if this resolved the problem.

One cloud works so much better, and the balance between cloud and lemon is much better proportioned.

Before the illustrations were really close together, so here they are much more spaced out, however it does look like there is quite a lot of space, perhaps putting them slightly closer together, finding a good middle ground between the two.

Potential poster:
The concept behind these designs is that the pattern for the bottles can be applied to different outcomes, such as posters, billboards, window vinyl stickers, social media etc. We also want to promote the farmers for Feel Good Drinks, for using natural ingredients and growing them environmentally friendly, and paying the farmers a living wage. However, reading through the project proposal again, it doesn't say anything about the farmers that grow their fruit, which I thought they did, so this could be an inaccurate statement and would have to be changed. They do say a lot about natural ingredients with no added sugar, so perhaps I could just change the tagline...feel good and _____.

Bottle application:
Looking at the pattern applied to the bottle, there is a fair amount of blank space, which makes the pattern look too spread out. This is because of the shape of the bottle, being tall and thin, there isn't enough width to the bottle to allow the pattern full scope. To fix this, the lemons could be moved closer together, to create a denser pattern, but one which isn't too cluttered and cramped. The label was applied at 70% opacity and full opacity, as initially it was thought it would be interesting to be able to see the lemons slightly through the label, however this just adds confusion to the label and makes it too cluttered. At 100% opacity the label just looks very white against the juice itself and the lemon patterns, although perhaps this won't be the case when actually applied to a bottle.