Having a tutorial with one of the tutors was really beneficial as it allowed me to share my initial thoughts about my second Responsive Brief, Fever Tree, to gauge if the brief was going in the right direction.
There were a few different things that were suggested to look at, such as Greygoose Vodka, specifically the print finishes on their bottles, as it is of a much higher standard than say Sainsbury's own brand vodka, and if the Fever Tree Tonic Water mixers are supposed to look sophisticated, then looking into sophisticated alcohol branding is a good way forward. As the Fever Tree bottles are going to be part of a limited edition collection, it was suggested to look at brand which has a limited edition collection themselves, such as Coca Cola's collectible bottles, where several designers such as Karl Lagerfield and Marc Jacobs have created personalised bottle wrap's, which are now worth hundreds of pounds. This should be looked at to see what a limited edition collection looks at, and also how each designer has created a set of bottle designs which work as a collection, but all the bottles also work as a collection as well, even though it's an assortment of very different designers. It should be useful to see how this is achieved. Greygoose Vodka again have a limited edition collection which should be looked into, as well as Absolut Vodka, the new designers competition, where artists had to design the bottles in an imaginative way, making them really limited edition. Looking at alcohol brands will be a key part of the research, as although tonic water is a mixer, not alcohol, it is supposed to appear sophisticated and desirable, so like limited edition bottles you'd want to put them on a shelf to display them, this should be the same for the Fever Tree designs. Alcohol, specifically spirits already do this very well, as when you go into a bar or pub, all the spirits are always lined up neatly on glass shelves behind the front of the bar, on show for customers, to show off the vast amount of spirits the place has, especially the more expensive ones. This is what the Fever Tree tonic water should aspire to do, to put mixers on the shelf alongside the spirits, not tucked away in a cupboard.
It was also suggested to look at print finishes, such as as foiling or spot varnish, to make the patterns on the bottles look even more desirable and expensive, giving them a higher class than other mixers.
The final suggestion was to perhaps look at key designers from each country, and produce the pattern in the style of each designer, to give each country a more personalised feel to it. However this may make the bottles not work as well as a collection as they would do if they were all in the same style, however research into the Coca Cola bottles will show whether or not bottles being in different styles can still work as a collection or not.
I was worried the pattern may look a bit childlike, being a pattern and potentially full of colour, however the tutor reassured me that the patterns won't look childlike, but sophisticated, as long at they are produced to a high standard, possibly taking inspiration from fancy wallpaper or wrapping paper, as this is something that often has a sophisticated appearance yet uses a repeat pattern.
This tutorial was really useful, as it has given me a lot to research, and reassured me that the ideas for this brief so far are going in the right direction, and to just crack on with it.
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