Working as a creative partnership submit a response to one of the D&AD/YCN Students Awards briefs by the deadline stated. You will need to:
1 – Choose a creative partner based on the creative possibilities of your collaborative practice. Complete the collaborative practice form provided in order to identify your individual and joint interests, abilities, roles and responsibilities.
2 – Visit the D&AD/YCN website to find out more about the organisation, opportunities and resources available online.
3 - Select an appropriate D&AD/YCN Awards brief from the downloadable briefs section of the YCN site. Make sure you download any general information and specific brief related resources.
You will need to complete the creative partnership form, project rationale and initial action plan before starting work on your selected brief.
Background Considerations
You will need consider the following questions:
'Why should I collaborate?' - Two heads are better than one as long as they communicate. You will now have the luxury of two pairs of hands. How will you use them effectively?
'Who will I work with?'
'What brief will we choose?'
'What do I need to submit?'
'How will I be assessed?' - Although you will be working as a creative partnership, you will be assessed on your own individual ability to plan,negotiate, manage, record and evaluate your individual contribution to a collaborative project. It is therefore essential that you maintain thorough documentation of your own research, development and production activiies in reponse to the brief as well as your own on-going evaluation of your joint decisions working practices.
Deadlines For D&AD / YCN Submissions for Entry can be found on the D&AD/YCN Website
Mandatory Requirements
As specified on the selected D&AD/YCN brief.
IMPORTANT: Please familiarise yourself with the D&AD/YCN submission Policy, Process, Conditions and Formats at the start of the brief and allow time to prepare your submission accordingly.
In addition you will need to submit evidence of individual and joint problem analysis, research activities, project management and design development appropriate to your chosen brief.
Responses to this brief should be be presented on your Studio Practice Blog and labelled with the module code and appropriate Studio Brief & Study Task number
For example: OUGD503 Studio Brief 3
Please note that it is your responsibility to ensure that all work for this brief has been presented and labelled in line with these guidelines by the submission deadline. Work that is incorrectly labelled, posted to the wrong blog or is in anyway unclear or inaccessible will not be assessed
You should ensure that any material, discussions and reflections generated during the taught sessions, workshops and group critiques are evidenced for assessment
Deliverables
For assessment submission work should be presented on 5 x A2 boards (digital pdf. Format) summarising the research, development and resolution of the brief. These should be documented and presented on your Studio Practice Blog. and should clearly articulate your individual contribution to the Collaborative Brief. Please note that these submission boards will be different (and in addition) to any deliverables specified and produced for the D&AD/YCN Submission
Your work should be supported by appropriate development files and blog entries.
You should also include a screenshot of your submission to your chosen competition.
Refer to the OUAN503 Module Information for further information regarding submission formats for assessment.
My understanding of the brief
For this brief as an individual I must read the D&AD and YCN briefs and select one that interests me and works within my creative skill set. I must then choose a creative partner to work with, who has chosen the same brief as me, from either Illustration, Animation or my own course Graphic Design. There is a minimum of 2 and maximum of 4 people per group, with any combination of courses. We as a group must sign a partnership form to agree to work together.
As a group we have to complete the chosen brief, sharing the workload equally, as well as any costs. We must then submit our outcome to either D&AD or YCN depending on the brief chosen by the deadline.
Aims for the brief
- To learn how to work with people from other courses, and manage time around different timetables.
- To experience different style of working, and of work itself.
- Become better at managing a group, perhaps taking on a leadership role within the group
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