For the power tutorials we had to create presentation boards for the briefs we have produced work for, to receive feedback on, and to prepare the briefs for submission, as D&AD and YCN briefs need submission boards.
PRESENTATION BOARDS for BACIL Poster and Fever Tree
Feedback:
BACIL poster
- Put an image on the concept page, perhaps a mock up of it in situ
- Reinforce the friendly approach "This is the correct approach for the target audience of students because...". This is better than scaremongering.
- Start off saying BACIL's message is a really strong campaign but...don't say it's negative to begin with.
- Try mocking up in student magazines
- Design - from a distance and at the A4 scale it's not that eye catching - it doesn't have that 'boom'. Making illustrations simpler/bigger. Just keep stuff you don't want to be stolen.
- It's still good practice to evidence what you've done and the concept in presentation boards as well as design boards.
YCN Fever Tree
- Really well written concept but need to be a bit more confident. Read through the brief and highlight adjectives to use to describe your design. Massage their ego.
- Separate things out - have colour on a separate slide - reinforce why you chose the colours - relevance, country.
- Really strong, bold colour palette which is appropriate to Fever Tree - not timid. But try to keep it succinct.
Overall:
Focus on YCN first and email presentation boards to Simon
- With submission for the course you need to show a journey - opposite for submission for composition.
Moving forward:
The next stage will be to develop the illustrations for the Fever Tree brief, coming up with a clear design strategy which follows the brief.
As for the BACIL poster, as it has already been submitted there isn't any point in changing aspects about it when there are other briefs which need my attention. However if I was to improve it, I would remove the unnecessary illustrations, and perhaps make the whole illustration larger as well, to have more impact.
No comments:
Post a Comment