OUGD503 COLLABORATIVE PRACTICE - FEEL GOOD DRINKS - POSTERS

For these posters some things that wanted to be highlighted were the tag line, the bottles and the logo itself. Unlike the bottles, I wanted to use the floral pattern as the base background pattern, as this highlights the feminine side of the brand and reflects the aesthetic of the bottles nicely.

Tag line the main focus, with a little bottle in the corner to show the product with the tag line, linking them together. 

Different typeface used, maybe a little too squished.

here the logo finished off the tag line, however it's quite larger and overpowering.

Switch round, text on bottom, although now the logo looks as if it's about to drop down on the text.

Just a simple logo, this has a much more simple and elegant appearance, rather than overcrowding the page.

Incorporating the bottles into the previous poster, however this looks too cramped.

Focus is on the bottles themselves. A shorter tag line "feel good today" is at the top, keeping the tag line alive. The logo is in the top right corner out of the way but still clear and visible.

A much more elegant typeface was used, Lust, which creates a sophisticated appearance.

The Lust typeface has been applied to a text focused poster in red, which matches the flavour of the bottle on show. The red text however doesn't have the same sleek and bold appearance as the black.

A non italic typeface was used, however it looks too stumpy and straight, especially with the weird top half of the "f"'s.

Three series posters, inspired by the mock up it's housed in. The background pattern is a different colour for each of the different flavours of drink we produced, accompanied by the relative logos as well.

Poster mock ups:

This mock up inspired a three poster series, using the tag line as the focus, and one colour for each of the flavours of drink we produced. This has a really fresh feel with the coloured background and simple text.