Producing the back of the label I used the ingredients from the website for each different flavour, and the nutritional information from the back label of a bottle of Feel Good Drinks, orange and passion fruit flavour, as well as a lot of the item positioning, as we thought the back label wasn't too bad except for the little illustrations at the top.
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| Own produced label. Used the same typeface as for the fruit flavour on the front label, to create consistency. |
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| Initial front and back finished. Instead of the little illustrations on the top of the label, I placed the logo without frame instead, as with the curved nature of the label it fit quite nicely in, and this helps solidify the logo and means people see it more frequently and therefore they will remember it more easily. |
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| The tag line is shown across the top using the hashtags in this amended version, to get people to use the hashtags online. |
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| The instagram link for Feel Good is included below the hashtags, to make it more clear where they can share their Feel Good moments. |
Following on from feedback I kept the instagram link on the bottle as it's a direct link on the bottles to social media, and the next stage will be to produce the other two bottles and then an instagram account and promotional posters.
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